Why Do I Want What She Has?

Every morning I wake up to numerous emails from companies asking to work with them.  Some on a paid basis, some gifted, some commission based –  a wide variety of contracts. But the ones that frustrate me, thus prompted this post, are those that who ask me to purchase their product (at a very generous 10% off!) and then require 3 posts, a YouTube video and my left arm in exchange.

I often find myself defending my profession, recently it’s left me wondering … influencer marketing works, the return on investment seen is undeniable. Recently I posted on Instagram story of this skirt (below) which directly resulted in 61 orders placed with Nasty Gal over the next few days, the total of these orders amounting to around £5600. Or an average order value of about £92.

Pin It

But how does influencer marketing work? Why do people care what bloggers are wearing enough to buy things they share? First, lets define influencer marketing – influencer marketing uses influential individuals in a particular area to gain brand awareness and increase sales.

Influencers have trust on their side, their audience trusts them and are likely to follow their recommendations. Influencer marketing has been used with celebrities for decades, however influencer marketing is more effective because consumers feel closer to influencers. Proximity to the consumer makes influencers perceived to be more trustworthy. This trust is crucial to effectiveness of influencer marketing, this should be maintained if it is to succeed.

When a person decides to follow a social influencer, they join others in doing so. The others are likely to think similarly to them, enjoy similar things and have similar opinions. This makes them a part of that group, an idea coined a consumer tribe. Being part of this group puts an unconscious pressure to on the consumer to conform with the group, for example by purchasing products endorsed by the social influencer. If the consumer does purchase a product endorsed by the influencer this reinforces their conformity, making future purchases more likely in addition to reinforcing a sense of belonging associated with the group.

GIF Source: https://media.giphy.com/media/MEgGD8bV72hfq/giphy.gif

Additionally, items shared by the influencer are made to seem more appealing purely due to the fact the consumer likes the influencer and they shared it. This is due to the Halo Effect, which argues items associated with a person whom is seen in a good light is also seen in a good light, thus more likely to be desired by consumers.

Additionally the Mere Exposure effect states that merely exposing a person to something or somebody makes them more likely to like it and the more they are exposed to it the more they will like it. This works in two ways in influencer marketing. Firstly, the more a consumer sees an influencer’s content the more likely they are to enjoy the content. Secondly, the more frequently an influencer shares a specific item the more likely the item and this more likely they are to purchase.

Pin It



  1. shn18jhy

    Hi Becky! Your site is gorgeous – almost intimidatingly so, haha. But as soon as I began reading your article, the professionalism and style and personal brand all began to click into place. I think your topic is absolutely fascinating, especially about the consumer tribe. Social norming plays a large it into how we act, especially when it comes to in-group memberships (which can be signaled by the products we consume).

    I wonder if the positive consumer contagion that Caroline mentioned in class comes into play here (though, mediated by the fact that it isn’t physically the same product). As you say with the halo effect, it’s a way to become closer to our identity and aspiration goals (in, this case, the influencer and the lifestyle and persona that they embody).

    This might be an interesting experiment to consider. There’s a phenomenon known as the Watching Eyes effect (or Direct Gaze Induction technique, in marketing terms) which links the presence of eyes (either live people in the proximity or in marketing imagery) to more pro-social behavior and higher levels of commitment/engagement. I’d be curious to find out if you’ve noticed a difference in impact based on whether your followers can see your eyes or not.

    You make several excellent points and it was a true pleasure to read. Thanks so much for sharing!

    • beckyloubuttonBlogger

      Oh this is the loveliest comment! Thank you so much! I’ve been working on perfecting my website/branding for a few years now so its so comforting to hear people like it!

      The eye experiment is especially interesting to me, I hadn’t heard of that but will definitely be testing it out – perhaps even run an AB test? Watch this space!

      Have a lovely day!

  2. Marilu Louw

    This is so very true. Influencers are very powerful as they set a certain tone and expectation for an experience a consumer can have with a product or brand. Influencers are the modern day word of mouth (WOM) companies use to create trust with consumers. Influencers are seen as reliable ‘friends’ who have their best interests at heart and who’s opinion can be trusted. These days it appears brands decrease their value by recruiting too many ambassadors, which I’ve experienced with a fitness brand. This can be quite harmful to their brand image as the affiliates may start to think the brand does not care about its ambassadors and that can depreciate the emotional value and loyalty they have towards the brand, which means they won’t put in enough effort to promote the brand. An interesting read on influencers and how they are perceived as well as how they affect brands and consumers’ attitudes toward brands https://www.tandfonline.com/doi/abs/10.1080/02650487.2017.1348035?casa_token=GBjgLC5-hTsAAAAA%3AftIzOER80KjcIK0D8Skt7tz_vYf2le7WCj5vyx1pSuGu8BoXpx79-EMCWwPKpIQXufrOh_i_iQt9Yds& . Always a pleasure to read your blogs.

  3. Suki

    Hi, very nice website, cheers!
    Need cheap and reliable hosting? Our shared plans start at $10 for an year and VPS plans for $6/Mo.
    Check here: https://www.good-webhosting.com/

  4. Cliff Nestico

    Hey, you used to write excellent, but the last few posts have been kinda boring?K I miss your super writings. Past few posts are just a bit out of track! come on!

  5. 카지노

    children should not hurt that they should be aware of what is right and wrong not to be in pain as we love them and give them the value
    When I’m young I’m lazy I’m studying I do not care to my parents so now I’m great I’ve learned that it’s really important that you’re learning while you’re young you learn how to improve your life

  6. 온라인카지노

    respecting older ones is a good job as a child because respect is the one who will be able to live in life
    I have a lot of friends but they are not all trustworthy you can usually trust a few if you have a good friend to protect them because they break your trust. It’s harder to see good times to love so love your friend

  7. 카지노사이트

    If you don’t know how to look back to where you came from, you will not reach your destination.
    A person who does not love his own language is worse than beast and foul-smelling fish. 

  8. 바카라사이트추천

    Example of usage in sentence: That’s an old saying we have here in the Philippines.
    something such as a basic truth or a practical precept. Example of an English proverb: “Slow and steady wins the race.”

  9. suba suba

    8MEEJT Wow, fantastic weblog structure! How long have you been running a blog for? you made blogging glance easy. The entire look of your website is excellent, let alone the content!

  10. Top Tee White T-Shirts

    It as really a great and helpful piece of info. I am glad that you shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.

  11. Sim card USA

    SEO Company Orange Company I think this internet site contains some really good info for everyone . The ground that a good man treads is hallowed. by Johann von Goethe.

  12. Digital Marketing Coach

    I think other web-site proprietors should take this website as an model, very clean and fantastic user genial style and design, let alone the content. You are an expert in this topic!

  13. custom made t-shirt

    I’а†ve recently started a site, the information you provide on this web site has helped me greatly. Thank you for all of your time & work.

  14. https://www.imprints-tshirt.com/

    This website is known as a stroll-by way of for the entire data you wished about this and didn?t know who to ask. Glimpse right here, and also you?ll positively uncover it.

  15. why use social media for business

    Very nice post. I just stumbled upon your weblog and wanted to say that I ave really enjoyed browsing your blog posts. After all I will be subscribing to your rss feed and I hope you write again soon!

  16. arcadia realtor

    The quality of our personalized selection of fine Italian made crystal serving selection remain unchallenged.

  17. psihologija

    It as the best time to make some plans for the future and it as time to be happy.

  18. nikon d3500 lens accessories

    This is really interesting, You are a very skilled blogger. I have joined your feed and look forward to seeking more of your excellent post. Also, I ave shared your website in my social networks!

  19. buy backlinks

    Thanks so much for the article.Really looking forward to read more. Keep writing.

  20. Curcuma

    Major thankies for the blog post.Really thank you! Really Great.

  21. cbdoil

    This website was how do I say it? Relevant!! Finally I have found something which helped me. Many thanks!

  22. Chia se cach

    Pretty! This was an extremely wonderful post. Many thanks for providing these details.

  23. introduction

    pretty practical material, overall I imagine this is well worth a bookmark, thanks

  24. mp4 download

    Nice post. I learn something totally new and challenging on blogs I stumbleupon every day. It as always exciting to read through content from other writers and practice something from their web sites.

  25. "this one Marketing"

    This very blog is definitely awesome as well as informative. I have found a bunch of handy stuff out of it. I ad love to visit it every once in a while. Cheers!

  26. brexit

    There as definately a great deal to learn about this subject. I like all of the points you have made.

  27. Tattoos

    Whoa! This blog looks exactly like my old one! It as on a completely different topic but it has pretty much the same layout and design. Great choice of colors!

  28. Tattoo Shop

    Im obliged for the post.Really looking forward to read more. Keep writing.

  29. psicologos malaga baratos

    You have noted very interesting details ! ps decent web site. O human race born to fly upward, wherefore at a little wind dost thou fall. by Dante Alighieri.

  30. Roxana

    Well I definitely liked reading it. This tip offered by you is very useful for proper planning.

  31. Kathrine

    Major thankies for the article.Really thank you! Want more.

  32. Sheilah

    Im obliged for the article post.Thanks Again. Fantastic.

  33. Shiloh

    Really appreciate you sharing this post.Much thanks again. Cool.

  34. Adele

    wonderful issues altogether, you simply received a new reader. What could you recommend in regards to your put up that you simply made a few days ago? Any certain?

  35. SEO Vancouver

    pretty practical material, overall I believe this is worthy of a bookmark, thanks

  36. SEO Vancouver

    You have made some decent points there. I looked on the net for more information about the issue and found most individuals will go along with your views on this web site.

  37. SEO Vancouver

    Your style is very unique in comparison to other people I ave read stuff from. Many thanks for posting when you have the opportunity, Guess I all just book mark this page.

  38. SEO Vancouver

    You are my aspiration , I possess few blogs and occasionally run out from to brand.

  39. buy instagram followers

    Wow, fantastic blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is wonderful, let alone the content!

  40. SEO

    Wohh just what I was searching for, thanks for putting up.

  41. vancouver seo agency

    This particular blog is obviously educating and factual. I have picked up a bunch of useful advices out of this amazing blog. I ad love to return again soon. Thanks a lot!

  42. maple ridge seo consultant

    You made some respectable points there. I looked on the internet for the difficulty and found most individuals will go together with together with your website.

  43. 200-355 Dumps

    Value the blog you offered.. My personal web surfing seem total.. thanks. sure, investigation is paying off. Excellent views you possess here..

  44. burnaby seo consultant

    I think other web-site proprietors should take this site as an model, very clean and wonderful user friendly style and design, as well as the content. You are an expert in this topic!

  45. SEO Vancouver

    pretty helpful material, overall I imagine this is really worth a bookmark, thanks

  46. look at this site

    I just want to tell you that I am just newbie to blogs and really liked this web site. Probably I’m likely to bookmark your blog post . You absolutely have beneficial article content. Appreciate it for revealing your website page.

  47. QV12DA Certification

    This blog is no doubt interesting and amusing. I have picked up helluva useful stuff out of this blog. I ad love to go back again soon. Thanks a lot!

  48. Crystal

    Very nice post. I absolutely love this website. Keep it up!

  49. Cory

    Very good info. Lucky me I found your blog by accident (stumbleupon). I ave bookmarked it for later!

  50. Tonia

    It as hard to find experienced people on this subject, but you seem like you know what you are talking about! Thanks

  51. Bobbi

    Really enjoyed this post.Really thank you! Keep writing.

  52. Personalized Photo Products

    It as nearly impossible to find experienced people about this subject, however, you sound like you know what you are talking about! Thanks

  53. look at this web-site

    I just want to say I am just beginner to blogging and seriously liked your website. More than likely I’m going to bookmark your website . You amazingly come with very good stories. Regards for revealing your website.

  54. Bonuses

    This is really interesting, You are a very skilled blogger. I ave joined your rss feed and look forward to seeking more of your excellent post. Also, I ave shared your web site in my social networks!

  55. makeup artist�kent

    whoah this blog is great i love reading your articles. Keep up the great work! You know, a lot of people are searching around for this info, you can help them greatly.

  56. bilki bg

    Thanks-a-mundo for the blog article.Thanks Again. Want more.

  57. dinner dates

    It as hard to come by well-informed people in this particular topic, however, you sound like you know what you are talking about! Thanks

  58. bitcoin

    You have brought up a very fantastic points, appreciate it for the post.

  59. venue search London

    You made some decent points there. I did a search on the issue and found most guys will go along with with your site.

  60. venue search Edinburgh

    wonderful points altogether, you simply gained a brand new reader. What would you suggest in regards to your post that you made some days ago? Any positive?

  61. post sked

    Way cool! Some very valid points! I appreciate you writing this write-up and the rest of the site is also very good.

  62. venue search Oxford

    Very good information. Lucky me I ran across your blog by chance (stumbleupon). I ave book-marked it for later!

  63. Lakendra Burba

    An impressive share, I recently given this onto a colleague who has been conducting a small analysis on this. And that he in truth bought me breakfast since I stumbled upon it for him.. smile. So well then, i’ll reword that: Thnx for your treat! But yeah Thnkx for spending the time to discuss this, I am strongly over it and love reading regarding this topic. If you can, as you grow expertise, would you mind updating your site with increased details? It can be extremely useful for me. Huge thumb up in this writing!

  64. venue search Cardiff

    shopping so appаА аЂа•аА аЂаling. There are mаА аЂаny things which eveаА аБТ–y Internet shopper

  65. da op bep

    You ave made some decent points there. I checked on the internet to find out more about the issue and found most individuals will go along with your views on this website.

  66. da op bep

    It as very easy to find out any matter on web as compared to books, as I found this post at this website.

  67. Lili Carrino

    Good day! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  68. Kode Alam

    Wonderful post! We are linking to this great content on our site. Keep up the great writing.

  69. Cramer

    Very interesting details you have observed, thank you for putting up.

  70. calendar event add attendees

    This very blog is no doubt entertaining and also factual. I have discovered a bunch of handy tips out of this amazing blog. I ad love to come back every once in a while. Thanks a bunch!

  71. Cheap Pajamas

    You made some really good points there. I checked on the web for more info about the issue and found most individuals will go along with your views on this website.

  72. Online Antique Store

    Wow! Thank you! I continually wanted to write on my blog something like that. Can I include a portion of your post to my website?

  73. Strony Internetowe Gorzów Wlkp

    You are my inhalation, I possess few blogs and often run out from post :). “He who controls the past commands the future. He who commands the future conquers the past.” by George Orwell.

  74. John Deere Repair Manuals

    I wish to convey my gratitude for your kind-heartedness in support of people who must have guidance on your issue. Your very own commitment to getting the solution up and down was particularly powerful and have without exception made somebody just like me to achieve their ambitions. The warm and helpful key points indicates so much to me and substantially more to my mates. With thanks; from everyone of us.

  75. discount codes

    There may be noticeably a bundle to find out about this. I assume you made certain good factors in options also.

  76. escort

    You, my friend, ROCK! I found exactly the information I already searched all over the place and simply could not find it. What an ideal site.

  77. office relocation west london

    Keep in the excellent work, I examine few blogs on this site and My spouse and i conceive that your particular web site is basically interesting and has lots associated with excellent details.

  78. togel hk

    Absolutely composed content material , thanks for information .

  79. graphic design

    These days of austerity in addition to relative panic about having debt, most people balk contrary to the idea of having a credit card in order to make acquisition of merchandise and also pay for a trip, preferring, instead to rely on the actual tried plus trusted way of making payment – raw cash. However, if you possess the cash available to make the purchase in full, then, paradoxically, that’s the best time to use the credit cards for several factors.

  80. udaipur call girls

    An attention-grabbing dialogue is value comment. I think that you need to write more on this topic, it might not be a taboo topic but usually persons are not sufficient to talk on such topics. To the next. Cheers

  81. Delta installation

    Magnificent site. Plenty of useful info here. I am sending it to several pals ans additionally sharing in delicious. And naturally, thanks for your sweat!

  82. ตู้ม้าออนไลน์

    Thank you for all your valuable work on this blog. My mom loves getting into internet research and it is easy to see why. I notice all relating to the powerful tactic you produce important tips on this website and as well as cause contribution from some others on the topic while our daughter is certainly understanding so much. Enjoy the remaining portion of the new year. Your performing a remarkable job.

  83. metro installation

    Excellent post. I was checking constantly this blog and I’m impressed! Extremely useful info specifically the last part 🙂 I care for such information a lot. I was seeking this certain information for a long time. Thank you and best of luck.

  84. Furniture assembly help

    I genuinely enjoy looking through on this website , it holds superb blog posts. “Sometime they’ll give a war and nobody will come.” by Carl Sandburg.

  85. Furniture installers

    Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you could do with a few pics to drive the message home a bit, but instead of that, this is wonderful blog. A fantastic read. I will definitely be back.

  86. i99BET

    Very good info. Lucky me I ran across your site by chance (stumbleupon). I’ve book-marked it for later.

  87. บ่อนพนัน

    Hey, I think your website might be having browser compatibility issues. When I look at your blog site in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, very good blog!

  88. i99BET

    Very good article. I definitely appreciate this site. Thanks!

  89. Furniture assembly help

    I discovered your weblog web site on google and verify a couple of of your early posts. Proceed to keep up the very good operate. I simply additional up your RSS feed to my MSN News Reader. Seeking forward to studying extra from you in a while!…

Leave a Reply