Limited Edition? Who Cares?

It’s currently 11:19 am, I’ve been awake for 3 hours and roughly 99.99% of my thoughts (okay maybe not quite) have been about this jumper. It’s from Zara, £69.99, limited edition and worst of all sold out in my favourite of the two colours (left, obviously) whilst I was considering it.

Zara Limited Edition Jumper
Pin It

Get the left one here: or right here: . Imagery property of Zara UK.

I can’t help but wonder whether I want it more because it’s so beautiful, or because it’s limited edition? If I can’t stop thinking about it should I just take the plunge? Maybe, but £69.99 is over a week’s rent. Will I kick myself in a week if it isn’t available anymore, because its limited edition so it sold out quickly? But who actually cares if its limited edition?

Zara Limited Edition Jumper
Pin It

Get it here: . Image property of Zara UK.

Consumer research suggests we’re more likely to buy something that’s limited edition vs a comparable item that isn’t. So it seems, I’m not alone in feeling attracted limited edition. By why? Its a cute jumper but a quick Google search brings up plenty of similar ones, including an almost identical Zaful one for about 20% of the price.

Zara Limited Edition Jumper
Pin It

Images property of Zaful, get yours here:

If the design isn’t what makes it so special, perhaps its that limited edition signals a small number available? Research into the commodity theory suggests labelling something limited edition makes the consumer feel the product is more special, unique and consequently more valuable to them. Scarcity effect means consumers are aware of the fact volume is limited thus they’re rushed into purchasing whilst they can. The commodity theory combined with the scarcity effect convinces the consumer they need it and they need it now. Kinda how I’m feeling about this jumper …

Zara Limited Edition Jumper
Pin It

Shop the jumper here: , image property of Zara UK.

Items being labelled low stock suggests they’re selling quickly and emphasises the value of the product, according to the commodity theory, by telling the consumer everybody else wants it. The jumper is already sold out in one colour so I feel like I have to buy quickly. And trust me, I’m really close to pressing confirm order.

Knowing others want the same thing validates our want for it, reassuring it as the social norm and also giving us higher sense of self-esteem. Humans have a certain set of needs we need to satisfy to thrive, known as Maslow’s Hierarchy of Needs, a hierarchy which self-esteem is high on. Furthermore, we’re willing to pay more for items high in the hierarchy of needs. More simply, items we want being low in stock increases our self-esteem. Making it easier for brands like Zara to charge us more for items with ‘limited edition’ in the title.

Zara Limited Edition Jumper
Pin It

Get the jumper here: , image is property of Zara UK.

Seemingly if the question is who cares its limited edition, the answer is me along with millions of other consumers. Also, if you’re wondering whether I ordered the jumper … my bank balance says I don’t need a £69.99 jumper. Or any new jumpers right now, for that matter.

Pin It



  1. Promotions Team

    Hi Beckyloubutton
    We from loved the content of this post. Its really interesting. Do visit our website, we keep creators at heart and provide them support for better outreach.
    Thanks and Regards
    Promotions Team

  2. Olivia

    The scarcity effect is so powerful when it comes to consumers purchase decisions that companies are known to lie about the availability of products in order to get the buyer to make a decision to buy the product now rather than wait.
    I work at a cupcake shop over breaks and I’ve noticed a trend when it comes to scarcity. Whichever flavor we have the least amount of is the top choice of many customers who come in to purchase the cakes. They assume it must be the best and they want to try it before it sells out. And there’s some truth to that. Limited availability means that a lot of people are wanting to buy that product, therefore it must be good quality.

    There have been many studies that show how scarcity increases sales And I think this is particularly evident with America’s black friday. There are only a limited amount of products at a low price and therefore people are getting up at 3am to get to the store first and buy them.

    Does Adding Inventory Increase Sales? Evidence of a Scarcity Effect in U.S. Automobile Dealerships. (n.d.). Retrieved from

  3. Kloe

    Hi, very nice website, cheers!
    Need cheap and reliable hosting? Our shared plans start at $10 for an year and VPS plans for $6/Mo.
    Check here:

  4. Mervin Norlien

    Way cool, some valid points! I appreciate you making this article available, the rest of the site is also high quality. Have a fun.

  5. suba suba

    2NgfW1 Very good blog post.Really looking forward to read more. Keep writing.

  6. Slim Fit T-shirt Suppliers

    You made some first rate factors there. I regarded on the web for the problem and located most people will associate with along with your website.


    Useful information. Fortunate me I discovered your website accidentally, and I am surprised why this twist of fate did not took place in advance! I bookmarked it.

  8. privatni

    just posted this article on facebook. it is an interesting read for everyone.

  9. youtube trigger word guide

    Subscribe to online newsletters from the major airlines. The opportunity savings you all enjoy will a lot more than replace dealing with more pieces of your email address contact information.

  10. gradjevina

    You have got some real insight. Why not hold some sort of contest for your readers?

  11. vurtilopmer

    It’s actually a nice and useful piece of info. I am satisfied that you just shared this helpful info with us. Please stay us up to date like this. Thank you for sharing.

  12. Canon 1500d price

    It’а†s really a great and helpful piece of information. I’а†m satisfied that you just shared this useful information with us. Please stay us informed like this. Thanks for sharing.

  13. buy instagram followers

    Wow, marvelous weblog format! How lengthy have you ever been running a blog for? Excellent weblog right here! Additionally your site quite a bit up very fast!

  14. brexit

    There as definately a lot to find out about this issue. I like all of the points you made.

  15. marketing tricks

    There is definately a great deal to know about this subject. I love all of the points you ave made.

  16. vurtilopmer

    Hey There. I found your weblog the use of msn. This is a really smartly written article. I will make sure to bookmark it and return to read more of your helpful info. Thank you for the post. I’ll definitely comeback.

  17. Curcuma

    Informative and precise Its hard to find informative and precise info but here I noted

  18. Bio cbd öl

    Some genuinely excellent posts on this website , thanks for contribution.

  19. Chia se hay - hai

    It as not that I want to duplicate your web-site, but I really like the design and style. Could you tell me which design are you using? Or was it tailor made?

  20. mp4 download

    Thank you ever so for you blog post.Really looking forward to read more. Fantastic.

  21. atx vs micro atx

    There is noticeably a bundle to know about this. I assume you made certain nice factors in features also.

  22. business card online creator

    The Silent Shard This tends to probably be really valuable for many within your work opportunities I intend to don at only with my blog but

  23. ve sinh may giat tai nha

    Wow, fantastic blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is wonderful, as well as the content!. Thanks For Your article about &.

  24. Tattoo Shops

    very own blog and would love to learn where you got this from or exactly what

  25. Tattoo

    Wow, incredible blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is magnificent, let alone the content!

  26. Tattoos

    Piece of writing writing is also a excitement, if you be familiar with afterward you can write or else it is difficult to write.

  27. Daine

    Jualan Tas Online Murah It as great to come across a blog every once in a while that is not the same out of date rehashed material. Fantastic read!

  28. Daine

    Some genuinely quality articles on this site, bookmarked.

  29. SEO Vancouver

    This awesome blog is no doubt entertaining additionally informative. I have chosen helluva handy tips out of this blog. I ad love to visit it over and over again. Thanks a lot!

  30. seo agency

    Very good information. Lucky me I recently found your website by accident (stumbleupon). I ave bookmarked it for later!

  31. Rolanda Waldie

    great post, very informative. I wonder why the other experts of this sector don’t notice this. You should continue your writing. I am sure, you have a great readers’ base already!

  32. cua nhua cao cap

    Network Advertising is naturally incredibly well-liked because it can earn you a lot of income inside a really short time frame..

  33. da quy Luc Yen

    Usually I do not learn post on blogs, however I would like to say that this write-up very forced me to check out and do it! Your writing style has been surprised me. Thanks, quite nice post.

  34. SEO Vancouver

    It is almost not possible to find knowledgeable folks within this subject, on the other hand you sound like you realize what you are speaking about! Thanks

  35. Online shop garden tools

    I think other site proprietors should take this web site as an model, very clean and wonderful user friendly style and design, let alone the content. You are an expert in this topic!

  36. du an dat nen

    I will right away seize your rss feed as I can at to find your e-mail subscription link or e-newsletter service. Do you have any? Kindly let me know so that I could subscribe. Thanks.

  37. cua thep chong chay

    You completed a few good points there. I did a search on the issue and found mainly folks will have the same opinion with your blog.

  38. Raven

    It as going to be ending of mine day, except before end

  39. Courtney

    What as up, just wanted to say, I liked this post. It was helpful. Keep on posting!

  40. Helga

    wonderful issues altogether, you simply gained a emblem new reader. What may you recommend in regards to your put up that you just made a few days ago? Any positive?


    Hey there, You’ve done an incredible job. I will definitely digg it and personally suggest to my friends. I am sure they’ll be benefited from this site.

  42. check here

    I just want to say I’m newbie to weblog and definitely enjoyed you’re blog site. More than likely I’m likely to bookmark your blog post . You surely come with excellent stories. Regards for sharing with us your web-site.


    It’s really a great and helpful piece of information. I am happy that you just shared this helpful info with us. Please keep us informed like this. Thank you for sharing.

  44. top 5�makeup artists

    I was recommended this blog by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my difficulty. You are incredible! Thanks!

  45. beauty salon�in london

    It as nearly impossible to find experienced people on this topic, but you sound like you know what you are talking about! Thanks

  46. bilki bg

    Im thankful for the blog article.Much thanks again. Fantastic.

  47. dinner dates

    Some really wonderful blog posts on this internet site , regards for contribution.

  48. bitcoin

    Really appreciate you sharing this blog.Thanks Again. Keep writing.

  49. reliablecounter

    It as difficult to find educated people for this subject, however, you seem like you know what you are talking about! Thanks


    I’а†ve read some good stuff here. Certainly value bookmarking for revisiting. I surprise how a lot attempt you put to create such a magnificent informative web site.

  51. venue search Brighton

    You made some decent points there. I looked on the internet for the subject and found most people will consent with your site.

  52. ico advertising

    Well I definitely liked studying it. This post procured by you is very practical for good planning.

  53. May Cliche

    I regard something really interesting about your web blog so I saved to my bookmarks .

  54. lap phun suong

    Very informative blog article.Really looking forward to read more. Will read on…

  55. Accountants in Birmingham

    Spot on with this write-up, I seriously believe that this website needs a lot more attention. I all probably be back again to see more, thanks for the advice!

  56. Brenton Donovan

    fapturbo review Hello! I just want to make a large thumbs up for the fantastic info you’ve here on this post. I’ll be returning to your site to get more detailed soon.

  57. Rokas Dailide

    Spot on with this write-up, I actually believe this site needs far more attention. I all probably be returning to see more, thanks for the advice!

  58. balo di phuot

    Wow, fantastic blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is fantastic, as well as the content!

  59. da ban bep

    Please let me know if you are looking for a article author for your blog. You have some really good articles and I believe I would be a good asset. If you ever want to take some of the load off,

  60. blockotel

    Whoa! This blog looks just like my old one! It as on a entirely different subject but it has pretty much the same layout and design. Wonderful choice of colors!

  61. John Deere Service Manuals

    But yeah Many thanks for taking the time to discuss this, I feel strongly about it and really like learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.

  62. search engine optimization etsy

    I wanted to thank you for this very good read!! I definitely enjoyed every bit of it. I ave got you saved as a favorite to check out new things you post

  63. porno

    Thank you for your blog article.Much thanks again. Really Cool.

  64. udaipur call girls

    I¡¦ve recently started a website, the info you provide on this website has helped me tremendously. Thanks for all of your time & work.

  65. mascot logo

    Valuable information. Lucky me I found your web site accidentally, and I’m shocked why this accident didn’t happened earlier! I bookmarked it.

  66. togel hk

    Hello, you used to write magnificent, but the last few posts have been kinda boring¡K I miss your tremendous writings. Past several posts are just a bit out of track! come on!

  67. 스포츠중계

    hey there and thank you for your information – I have definitely picked up anything new from right here. I did however expertise some technical issues using this site, since I experienced to reload the web site many times previous to I could get it to load correctly. I had been wondering if your hosting is OK? Not that I’m complaining, but slow loading instances times will sometimes affect your placement in google and could damage your quality score if ads and marketing with Adwords. Anyway I am adding this RSS to my e-mail and could look out for a lot more of your respective fascinating content. Make sure you update this again soon..

  68. AMI installation

    I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an impatience over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly very often inside case you shield this increase.

  69. C_FSUTIL_60 Questions

    Wow, incredible blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is wonderful, let alone the content!. Thanks For Your article about sex.

  70. pills

    Some truly prime articles on this site, saved to my bookmarks .

  71. any assembly

    There are some interesting time limits in this article however I don’t know if I see all of them center to heart. There’s some validity however I’ll take hold opinion till I look into it further. Good article , thanks and we want extra! Added to FeedBurner as effectively

  72. Tractor Workshop Manuals

    I really like what you guys tend to be up too. This type of clever work and reporting! Keep up the fantastic works guys I’ve you guys to blogroll.

  73. Furniture installers

    After research a number of of the weblog posts in your web site now, and I truly like your approach of blogging. I bookmarked it to my bookmark website record and will be checking back soon. Pls take a look at my website online as nicely and let me know what you think.

  74. Furniture assembly help

    whoah this blog is wonderful i like reading your posts. Keep up the great paintings! You already know, lots of persons are looking round for this info, you can aid them greatly.

  75. i99BET

    This is the perfect site for everyone who really wants to find out about this topic. You know so much its almost tough to argue with you (not that I really will need to…HaHa). You definitely put a brand new spin on a subject that has been written about for decades. Excellent stuff, just wonderful.

  76. buy viagra

    I truly enjoy reading on this website , it holds superb blog posts. “Those who complain most are most to be complained of.” by Matthew Henry.

  77. รวม เกม ไฮโล

    Fantastic website. A lot of useful information here. I am sending it to some friends ans also sharing in delicious. And of course, thank you to your effort!

  78. Pool table installation

    I like this blog very much, Its a rattling nice berth to read and find information. “There’s nothing I’m afraid of like scared people.” by Robert Frost.

  79. i99BET

    This site was… how do I say it? Relevant!! Finally I’ve found something which helped me. Many thanks!

  80. Furniture assembly handyman

    I simply wished to say thanks yet again. I’m not certain the things I might have achieved in the absence of the actual tips and hints revealed by you over such a situation. It had become a real frustrating case in my circumstances, nevertheless seeing the skilled technique you handled it made me to weep for fulfillment. I am just grateful for this help and hope you find out what an amazing job your are carrying out training the rest through the use of a site. I am certain you haven’t got to know all of us.

Leave a Reply